If Software Vendors were Olympic Sports

Written By: Eric Kimberling
Date: July 30, 2021

It’s that time - every country from around the world is waving their flag in pride and in hope that their Olympians will take home the gold. The competition is fierce and each sport requires unique skills that set it apart from the rest. And ya know what’s funny, it’s the same story with enterprise technologies. In the spirit of good fun and competition, let’s talk through which software vendor is its own Olympic sport.


Running is one of the oldest Olympic sports in the world, and it’s argued that it was the first and only sport that carried the Olympics when it was first introduced to the world in 776 BCE. Of course, back then, it was a different kind of Olympics, but that’s not the point. The point is that this sport has carried its weight in gold since before time, and it’s still one of the most popular games in the world.

In ancient times, this was a race that called for the fastest men from around the region to race the length of 600 Greek feet. Today’s 2020/21 Olympics, it is known as the 200 Meter Dash. Even though newer, arguably more interesting sports have entered the picture, Track is still a foundational Olympic game with millions of people tuning into each race to see if their country can win a medal.

Millions of people from around the world also utilize SAP in their day-to-day even though it was one of the first ERP solutions to hit the market. Since its conception in Weinheim, Germany in 1972, it has built a legacy around its functionality and has helped thousands of companies around the world improve their operations. Now, although SAP is one of the original founders of the ERP industry, they have some keeping up to do as new solutions have entered and optimized the market.

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It’s one of the most-watched games in the Olympics, and there is always a star that comes from this sport that puts a country on the map. Gymnastics is a sport whose athletes must be strong, quick, and flexible. When you look at these three characteristics, it’s easy to draw a tie to Microsoft Dynamics 365.

With MD365’s various modules and department-specific add ons, there is a certain element of flexibility that comes with its powerful functionality. It draws attention from businesses small and large, just like gymnastics draws the most people from all over the world to watch it.

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If you were like me, you probably watched different countries skateboarding for the gold and wondered - since when is skateboarding an Olympic sport? Although it’s exciting to watch, you cringe every time someone falls off the rails (literally).

It’s safe to say the world feels the same way when looking at artificial intelligence. It’s such a new concept that sparks a sense of excitement and a bit of fear simultaneously. It’s also slowly becoming more and more accepted across industries and larger companies around the world. More software vendors, like Oracle, are dabbling in the AI space and creating services that operate on artificial intelligence.

It’s all fun and games until it comes down to business, so make sure that you’re doing your due diligence before selecting enterprise software for your organization. If you have questions or ideas you’d like to bounce around as you embark on your digital transformation journey, please reach out to me directly. I’m always happy to be an informal sounding board to walk you through what’s right for you and your organization.

Eric Kimberling
Eric is known globally as a thought leader in the ERP consulting space. He has helped hundreds of high-profile enterprises worldwide with their technology initiatives, including Nucor Steel, Fisher and Paykel Healthcare, Kodak, Coors, Boeing, and Duke Energy. He has helped manage ERP implementations and reengineer global supply chains across the world.
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